Nutra-Life Inc. was founded in 2008 by the husband and wife team of Rick and Rebecca Anson. The concept of enhanced water came about because we grew dissatisfied with traditional vitamins and supplements that were currently offered as a pre-mixed solution. Most of them contained way too much sugar, produced very little real benefit for the cost, did not actually hydrate you and came in containers that were way to large or were not good for the environment. The light came on one day during breakfast, when our children were playing with their so called vitamins instead of taking them. Their reluctance was also due to the fact they hated trying to swallow the pills. As we drove to school that day, the kids were drinking their traditional bottle of water and it just clicked…wouldn’t it be great if we could incorporate their vitamins into the water they already drink everyday.

Our first thought was to dump supplement powders into water bottles, but we soon abandoned that idea when we discovered how messy it was, the difficulty of getting the correct measured amount of supplement into a bottle and the fact that we had only one choice per serving to give them. Soon we found ourselves at the grocery store examining vitamin enhanced waters, but it soon became apparent one could not tell what ingredients were in the water and that many of the products used sugar as a sweetener. How then, I thought, can we control what is in the water? Our priority was to have only natural products that would hydrate the body quickly and efficiently.

Following months of research and much time spent away from the family, we realized this was a great idea that demanded more attention so we called our friend, Shane Jimenez, to discuss the whole idea and see what he thought. Together that night, the concept took shape. We came up with the idea of a reusable, cost effective biodegradable, BPA environmental cap that would have three chambers. This was the birth of the Nutra-Cap. The Nutra-Cap would allow consumers to have the decision on what supplement and how much of a supplement they wanted to take. It was also discovered that by having supplements separate from the water, the supplements would retain their potency for the time it would take to drink the entire bottle of water.

We then spent months with an independent laboratory and came up with a line of supplements with no preservatives, only two calories, no artificial colors, no sugar and came in many great flavors. Those supplements are called Nutra Caplets and fit perfectly into a Nutra-Cap. Together they make up Nutra-Life, the newest and best producer of enhanced water beverages.

Corporate Mission

Core Philosophy
NutraLife Inc is a mission-driven company that relies on a core set of values in all its dealings. These values are: honesty, integrity, social responsibility, family, success and hard work. Our mission to be the leader and innovator in the consumer water beverage industry is firmly rooted in a powerful work ethic and our conviction that we can truly make a difference for consumer choice, i.e 100% natural, healthy water beverage alternatives that are earth pure see environmental . We will continually work toward exceeding the needs and expectations of all of our customers, employees, suppliers, partners, communities, the environment, and the planet.

Business
We believe in the right to profit through the voluntary exchange of goods and services with our customers, partners, and associates. It is our belief that earned capital is a barometer of our success as a company, but not the only barometer - our success must also be based on making ethical and moral choices, earning the trust and loyalty of our customers, and engaging our local communities through volunteer work and mentoring. We will act as a model for others who are interested in being socially and environmentally responsible.

Product
NutraLife Inc has set a goal to sell the highest quality 100% pure, nutritional supplements at market competitive prices. Our product quality/ standards are based on nutritional value, taste, and of course they must have all natural 100% herbal ingredients. We will deliver our products to market in safe, attractive, and innovative packaging.

Earth
We believe we have a responsibility to treat mother earth with the same respect we bring to our business and our relationships. This means we make all efforts to use sustainable products; we reduce, reuse, and recycle, through our innovative NutraCap which is BPA free reusable and biodegradable.

Reduce, Reuse, Recycle

• Our NutraCap is a BPA plastic free reusable, biodegradable Cap which can help eliminate plastic landfill waste.
• We use 100% recycled paper products with high post consumer content for marketing and day-to-day business.
• We recycle all corrugated materials locally.
• In house, we recycle paper, plastic, glass, and aluminum locally.
• We work electronically for most transactions reducing overall paper use.
• We do not do mass mailings of brochures or sales collateral.
• We post all of our web documents in electronic PDF form.